What is Klaviyo?
Klaviyo is the dominant lifecycle marketing platform for DTC brands, handling email, SMS, browser push, and increasingly customer data. Deep Shopify integration makes it the default for e-commerce lifecycle.
How adtribute connects Klaviyo
adtribute syncs in both directions: pulling Klaviyo campaign and flow performance for attribution, and pushing warehouse-defined audience segments back to Klaviyo for targeting. Together these enable true closed-loop measurement of email and SMS impact on revenue.
What you can do with it
- Attribute Klaviyo-driven revenue across the customer journey, not just last-click
- Sync sophisticated audience segments from your warehouse to Klaviyo flows
- Measure incremental lift of Klaviyo lifecycle programs vs. would-have-bought-anyway customers
- Combine Klaviyo engagement data with purchase data for retention and LTV analysis
