What is Stripe?
Stripe is the dominant payment infrastructure for online businesses, handling card payments, subscriptions, invoicing, and financial reporting for everything from indie SaaS to public companies. The system of record for revenue in many businesses.
How adtribute connects Stripe
adtribute pulls payment, subscription, and refund events from Stripe via API and webhooks, treating each as a first-party conversion event. For subscription businesses this is critical, Stripe holds the true LTV signal that pixel-based tracking can never capture.
What you can do with it
- Capture every Stripe payment as a conversion attributable to its source channel
- Track recurring revenue, churn, and LTV on the actual transaction data
- Send subscription milestone events (renewals, upgrades, churn) back to ad platforms for retention-optimised campaigns
- Build a complete picture of paid acquisition economics with real revenue, not estimated ROAS
