What is Shopify?
Shopify is the dominant e-commerce platform for DTC brands worldwide, powering everything from solopreneur stores to nine-figure operations. Provides the storefront, checkout, product catalogue, order management, and a vast app ecosystem.
How adtribute connects Shopify
adtribute installs as a Shopify app and captures every order, customer, refund, and tracked event with full first-party context. Order data flows into the warehouse for product analytics, cohort retention, and LTV reporting. Conversion events route to ad platforms via CAPI / Conversions API, restoring the data that ad blockers and ITP would otherwise strip.
What you can do with it
- Track every Shopify conversion server-side, bypassing pixel-only data loss
- Attribute revenue to its true source channel across paid, organic, and email
- Power LTV, retention, and cohort analytics in BI Dashboards
- Sync customer lists to Meta, Google, TikTok, and Klaviyo with hashed first-party data
- Surface new-vs-returning customer signals to ad platforms for new-customer optimisation
