Marketing Attribution Software for SaaS
Connect every ad click to the trials and subscription revenue it drives, so you can scale on MRR and LTV with confidence.
Trusted by leaders of 7-9 figure e-commerce & lead-gen brands
Used daily by leading e-commerce & lead-gen teams
SNOCKS
Custom Attribution for Profitable Customer Acquisition
“Our SNOCKS attribution model provides all stakeholders with significantly more clarity, transparency and trust in our decisions, allowing us to scale without becoming inefficient. For e-com brands up to 3 million revenue, overkill. For e-com brands with over 10 million revenue, a must!”
Johannes Kliesch, Co-Founder
PURELEI
From Data Chaos to Efficient Growth with Tailored Solution
“If you go to a different solution, they might not be able to actually design everything according to exactly how you need it. And this is what the adtribute team did for us. The solution works exactly for our business case.”
Alexander Pelz
Co-Founder, Rosental
“adtribute has been a huge factor in our growth over the past 12 months. Their ability to build and constantly optimize our custom attribution models has helped us scale up our new customer acquisition while maintaining profitability.”
Stoertebekker
Reliable Cross-Channel Attribution Enabled 3x Growth
“Our new customer acquisition has improved significantly. We can now optimize for KPIs like new customer ROAS and CAC, which has made our marketing spend much more efficient. adtribute has become an integral part of our daily decision-making.”
Health Routine
From Tool Hopping to Reliable Data & Adoption
“We tested pretty much every attribution tool on the market, starting from Triple Whale to Hyros to Tracify. We ended up with adtribute for two years now and we have a lot of opportunities to customize the tool as we need it and we also found the best tracking quality in adtribute.”
PERGOLUX
Customized Lead Reporting Cuts CPL by 41%
“The main difference with adtribute for us was that we really have full flexibility in basically building whatever we need combined with the great customer service that you guys offer. We have much more steering capabilities, especially in the lead generation steering. We were largely blind before and have a lot more control now.”
Iron Brothers
Doubling Revenue after solving Tracking Issues
“Very good tracking, but more importantly excellent support. Whenever I have something specific that I need implementing, the team responds quickly, and with great detail. You can customize everything with the support together and build an ad tracking tool tailor-made for your brand.”
305 Care
Reliable Attribution Lowers CAC by Over 25%
“We also tested other third party attribution and tracking tools which didn't really work. After working with adtribute that really solved lots of those problems for us.”
“adtribute allows us to easily bring together all data in one place. This is particularly relevant for us, as we operate both online and offline, and adtribute allows us to target online advertising more effectively for offline sales! The customer support is very good!”
Momento Akustik
467% Order Growth in 2 Years with Custom Analytics on Demand
“I constantly ask for new reports and other reports and can you do this and that and this is a huge help. All KPIs changed obviously and they were all getting better. And this is the main reason I won't change for another solution.”
miavola
Custom Dashboards That Enable Every Department
“Even if we grow 10x, I think we will not change the software because I don't see any other software doing a better job. The pricing is similar to other comparable tools, but the service feels like it's very boutique. It feels like a tailor-made solution with very quick and detailed answers.”
“Great service and support in terms of speed and quality. The software itself is very flexible and can be customized precisely to our needs, even with a more complex sales funnel across multiple business segments.”
What You Get
Every data layer you need to turn marketing attribution
into your competitive advantage in SaaS
adtribute tracks and collects your marketing, product, and billing data, defines metrics and models around your subscription, shows you what actually drives recurring revenue, and sends the data back to ad platforms, AI and other systems.
Integrations & Tracking Layer
Collect
Every click, signup, and ad cost captured accurately in one place.
Activation & Automation Layer
Act
Push subscription revenue back to your ads and tools.
Our data team helps at every step: collecting clean data, defining your models and metrics, understanding and automating the data.
The SaaS attribution gap
From ad click to recurring revenue,
attributed over the lifecycle
In SaaS the value of a signup is not known at signup. It accrues over the subscription, as a trial converts to paid and then expands. adtribute attributes on the revenue that actually accrues, not the first click or the first payment.
- Step 1
Click captured
First-party, server-side tracking ties every paid, organic, and referral click to a visitor, with no ad-blocker or ITP loss.
- Step 2
Signup identified
When the visitor starts a trial or signs up, the whole prior journey is stitched to one account and synced to your product and billing data.
- Step 3
Revenue accrues
As the account converts to paid and expands, MRR and LTV flow back to the campaign that acquired it, not just the first payment.
- Step 4
Conversions returned
Trial, paid, and high-LTV signals are sent back to Google, Meta, and LinkedIn, so bidding optimizes for revenue, not raw signups.
Collect
Tracking & attribution without data loss.
Connect every product & billing source.
Ad platforms overclaim and web analytics stops at the signup. adtribute captures every account journey complete and identified, on first-party data, all the way to recurring revenue.
Tracking that does not lose events
Ad blockers, ITP, and ETP eat events from GA4, Meta, Segment, and most other attribution tools. adtribute captures every event with true first-party and server-side tracking from your own domain.
Event capture · other tools vs adtribute
User identification across devices & browsers
Cross-browser and cross-device journeys stitched to one account, so attribution does not break before the upgrade.
One customer journey
- Day 1 · Google ad click Laptop · Chrome
- Day 1 · Docs & pricing view Laptop · Chrome
- Day 2 · Free trial signup Laptop · Chrome
- Day 4 · Activated core feature Laptop · Chrome
- Day 12 · Sales-assisted demo Phone
- Day 21 · Upgraded to Pro €49/mo Laptop · Chrome
6 touchpoints · 1 identified account
All your data sources connected
Connect every revenue, lead, and cost data stream with 45+ native integrations, plus custom integrations for everything else.
Connected sources
Define
Customize attribution models, metrics, and dimensions
to fit your SaaS subscription model
Attribution models, metrics, and dimensions defined around your business logic and maintained with our data team, so every dashboard, report, and AI answer is accurate and speaks your language.
Customize attribution models
Attribution is a configuration, not a preset: window, weighting, and filters are set to how your business works, built and recalibrated with our data team.
Model configuration
Distribution rules
Define any channel weighting
Position + PPS
Filters
Set up any rules
Best-practice and custom models
Start from proven standard models and graduate to custom models. Our data team consults you on choosing the right one, configures it for you, and builds new ones with you, so you get full transparency into how attribution credit is assigned.
Attribution models
| Model | Weight | Window | Date | Filter | Fallback |
|---|---|---|---|---|---|
| Custom Model 1 | LTV-weighted | 90 days | Both | Trials+ only | First Touch |
| Custom Model 2 | Position | Dynamic | Both | Excl. brand | Linear |
| First Touch | 100% first | Unlimited | Both | None | Last Touch |
| Last Non-Direct | 100% last | Unlimited | Click | Excl. direct | Last Touch |
| Last Touch | 100% last | Unlimited | Both | None | None |
| Linear | Equal | Unlimited | Conversion | None | Last Touch |
| Time Decay 60d | Decay | 60 days | Both | None | U-Shaped 60d |
| U-Shaped 60d | 40 / 20 / 40 | 60 days | Click | None | Last Touch |
A semantic layer with custom metrics, dimensions, and their meaning
Define whatever metric or dimension your business needs. Dimensions work as filters and breakdowns, and every attribute carries a semantic description. Customize everything yourself, or simply ask our data team to define it for you.
Attributes
| Name | Definition | Configuration | Aggregation | Data type |
|---|---|---|---|---|
| Plan | Event | Source | Dimension | String |
| Signup Source | Event | Source | Dimension | String |
| Trial Start | Event | Source | Dimension | Date |
| Activation Event | Event | Source | Dimension | String |
| Free-to-Paid Date | Event | Source | Dimension | Date |
| Billing Interval | Event | Source | Dimension | String |
| Churn Date | Event | Source | Dimension | Date |
| Seats | Event | Source | Metric | Numeric |
| MRR | Event | Source | Metric | Numeric |
| Expansion MRR | Event | Source | Metric | Numeric |
| ARR | Event | Formula | Metric | Numeric |
| LTV | Event | Formula | Metric | Numeric |
| CAC | Event | Formula | Metric | Numeric |
| CAC Payback | Event | Formula | Metric | Numeric |
| Trial Conversion Rate | Event | Formula | Metric | Numeric |
| Channel Name | Channel | Source | Dimension | String |
| Channel Campaign | Channel | Source | Dimension | String |
| Channel Spend | Channel | Source | Metric | Numeric |
| Channel Impressions | Channel | Source | Metric | Numeric |
| Channel Clicks | Channel | Source | Metric | Numeric |
Simple formulas for simple metrics
Build custom metrics with simple arithmetic, with description and formula stored together as one definition. No SQL, no engineering tickets, and our data team sets them up for you on request.
LTV : CAC
How much lifetime value each euro of acquisition spend returns: the unit economics you actually scale on.
Advanced formulas for dimensions & complex metrics
Functions, identity lookups, and time windows for custom dimensions and complex metrics. Typically built for you by our data team.
LTV 12m
The subscription revenue an account generates in its first 12 months, counting every payment after signup, tied back to the campaign that acquired it: your payback view of LTV.
1CASE
2 WHEN date_diff(
3 Payment Date,
4 adtribute_first_value_by_attribute(
5 Identity, Signup Datetime), day)
6 <= 365 THEN Subscription Revenue (Conversion)
7 ELSE 0
8END
Analyze
Attribution & subscription dashboards
tailor-made for your SaaS case
Start with templates and over time, our dedicated data team builds every dashboard around your setup and the numbers you run on, from trial-to-paid and CAC payback to MRR, ARR, LTV, expansion, and net revenue retention.
Net Revenue
842,193.65 €
+6.2% from previous 30 days
Channel Spend
301,417.29 €
+3.8% from previous 30 days
ROAS (Net)
2.79
+2.3% from previous 30 days
CM1
638,510.22 €
+4.9% from previous 30 days
CM2
576,081.44 €
+4.2% from previous 30 days
CM3
221,489.53 €
+8.4% from previous 30 days
NC-Net Revenue
357.9K € +4.1%
NC-Orders (Gross)
5.4K +6.8%
CAC (Gross)
55.82 € -2.4%
Product Costs
198.4K € +3.2%
Fulfillment Costs
38.2K € +1.9%
CVR
3.4% +2.1%
Orders (Gross)
11.2K +5.2%
AOV (Net)
75.10 € +1.4%
CPO (Gross)
26.91 € -3.1%
Sold Qty (Gross)
27.9K +4.6%
% CM3 Margin
26.3% +1.8%
MER
3.42 -1.1%
Every report stays customizable. When a new question comes up, our data team adapts the dashboards instead of forcing your business into a template.
Act
Ask your data any
marketing attribution question
Connect Claude and other AI assistants to your attribution data with the adtribute MCP server. Ask in plain language and get answers grounded in your own numbers, powered by the same semantic layer as your dashboards.
Act
Send subscription revenue back
to your ad platforms & product stack
Your billing system knows which signups become revenue. Your ad platforms only see trials. adtribute closes the loop with offline conversion imports and server-side postbacks, sending paid-conversion and high-LTV signals back to Google, Meta, and LinkedIn, so bidding algorithms optimize for recurring revenue instead of raw signups.
-
Meta CAPI Events - Google Conversions API
-
Taboola S2S Postback -
Outbrain S2S Postback -
Klaviyo Cart Abandonment -
Sheets Daily Export -
BigQuery Event Stream
Built for SaaS
Measure what a signup is actually worth
SaaS teams do not scale on signup counts. They scale on trial-to-paid conversion, MRR, and LTV. adtribute is built to measure and optimize for exactly that.
Attribute revenue, not signups
Credit every channel by the MRR and LTV it generates, so budget follows recurring revenue instead of vanity trial counts.
One journey, from click to upgrade
First-party tracking stitches the full path across devices and the trial-to-paid window, so no touch is lost between the ad and the upgrade.
Feed revenue back to your ads
Offline conversions push paid and high-LTV signals to Google, Meta, and LinkedIn, so their algorithms optimize for revenue, not raw signups.
Loved by E-Commerce Leaders
See what our customers have to say about working with adtribute.
“Our SNOCKS attribution model provides all stakeholders with significantly more clarity, transparency and trust in our decisions, allowing us to scale without becoming inefficient. For e-com brands up to 3 million revenue, overkill. For e-com brands with over 10 million revenue, a must!”
Etienne Espenner
CEO & Co-Founder, PURELEI
“If you go to a different solution, they might not be able to actually design everything according to exactly how you need it. And this is what the adtribute team did for us. The solution works exactly for our business case.”
Alexander Pelz
Co-Founder, Rosental
“adtribute has been a huge factor in our growth over the past 12 months. Their ability to build and constantly optimize our custom attribution models has helped us scale up our new customer acquisition while maintaining profitability.”
Felix Focken
Director of Revenue, PERGOLUX
“The main difference with adtribute for us was that we really have full flexibility in basically building whatever we need combined with the great customer service that you guys offer. We have much more steering capabilities, especially in the lead generation steering. We were largely blind before and have a lot more control now.”
“We tested pretty much every attribution tool on the market, starting from Triple Whale to Hyros to Tracify. We ended up with adtribute for two years now and we have a lot of opportunities to customize the tool as we need it and we also found the best tracking quality in adtribute.”
Nico Heilborn
CMO, Momento Akustik
“I constantly ask for new reports and other reports and can you do this and that and this is a huge help. All KPIs changed obviously and they were all getting better. And this is the main reason I won't change for another solution.”
“Even if we grow 10x, I think we will not change the software because I don't see any other software doing a better job. The pricing is similar to other comparable tools, but the service feels like it's very boutique. It feels like a tailor-made solution with very quick and detailed answers.”
Darius Greulich
CEO, Stoertebekker
“adtribute has become an integral part of our daily decision-making. Our new customer acquisition has improved significantly, and we can now optimize for KPIs like new customer ROAS and CAC.”
“Very good tracking, but more importantly excellent support. Whenever I have something specific that I need implementing, the team responds quickly, and with great detail. You can customize everything with the support together and build an ad tracking tool tailor-made for your brand.”
Unlock Better Data Today
Join 100+ leading e-commerce brands and lead-gen companies using adtribute to track, attribute, and optimize their marketing for profitable growth.
FAQ
Questions around SaaS marketing attribution
Common questions from growth and marketing teams at SaaS companies evaluating attribution software.
What is marketing attribution software for SaaS?
Marketing attribution software for SaaS connects every marketing touch, from paid ads and organic to email and referral, to the trials, signups, and subscription revenue in your product and billing data. Instead of trusting each ad platform’s self-reported signups, you get one accurate view of which channels, campaigns, and creatives actually drive paid conversions and MRR. adtribute delivers this as a marketing attribution platform built for SaaS, with first-party tracking, attribution models calibrated to your subscription lifecycle, and a dedicated data team.
How does SaaS attribution software connect ad clicks to trials and paid subscriptions?
As a SaaS attribution tool, adtribute captures the full click-to-signup journey with first-party tracking, then follows each account as it converts from trial to paid and expands. It connects to Stripe, Chargebee, Segment, and product analytics like Mixpanel and PostHog, so trial, activation, and MRR events flow back to the campaign that acquired the account. See all integrations.
How does ad attribution software measure CAC, LTV, and MRR for SaaS?
Because adtribute’s SaaS attribution software calibrates its models to your subscription lifecycle and unifies them with billing data, you can measure CAC, CAC payback, LTV, and channel-level MRR on numbers you can trust rather than platform-reported signups. You can also split results by plan and self-serve versus sales-assisted, so you optimize for revenue instead of raw trials.
How does a SaaS attribution platform handle recurring and deferred revenue?
A signup’s value is not known at signup; it accrues over the subscription as a trial converts to paid and then expands. adtribute uses long, configurable attribution windows and stable first-party identities, and attributes on LTV and MRR rather than the first payment, so each expansion and renewal is still tied to the campaign that acquired the account.
How do I know if my product site is losing signup attribution data right now?
Run our free tracking checker. Tracking is the foundation of attribution: every signup or click lost in tracking is missing from your attribution later, and your CAC and LTV numbers drift without you noticing. The checker opens your site in a real browser, records every network request and cookie before and after the consent banner, and tests each detected tracker against the major ad blockers and identity limits like iOS ITP and Firefox ETP. You get an overall score from 0 to 100 plus category scores, showing how much data tools like Google Analytics 4, Meta Pixel, and Segment lose on your site. The scan is safe and free: it loads one public page like a normal visitor and collects no personal data.
Which marketing channels does adtribute cover as an ad attribution tool for SaaS?
As ad attribution software for SaaS, adtribute covers paid channels like Google, Meta, LinkedIn, Microsoft, and TikTok. Beyond ads, you can attribute content, email, and lifecycle tools, plus organic, referral, and direct traffic. Every channel is measured against real subscription revenue in one ad attribution platform.
Marketing attribution vs Google Analytics: why use a dedicated platform for SaaS?
Google Analytics is a last-click, session-based web analytics tool that stops at the signup and is increasingly limited by consent and signal loss. A dedicated SaaS attribution platform like adtribute uses first-party data, models tailored to your subscription lifecycle, and billing revenue data to show the true contribution of each channel to MRR and LTV, not just last-click sessions.
How is adtribute different from other SaaS attribution tools?
Most ad attribution tools ship one-size-fits-all tracking and fixed models you cannot verify, and they stop at the signup. adtribute pairs a flexible, custom-optimized platform with a dedicated data team that ties your tracking, attribution, and dashboards all the way through to recurring revenue, so the data reflects how your subscription business actually grows.
Is adtribute a marketing attribution platform or a managed service?
Both. adtribute is a full SaaS attribution platform, covering first-party tracking, custom attribution models, a semantic layer, dashboards, and the adtribute MCP. On top of the platform, a dedicated data team configures your tracking, models, and reports and maintains them as your product and pricing evolve. You get the depth of an attribution platform without having to build and run it yourself.
Can adtribute send paid-conversion signals back to Google, Meta, and LinkedIn?
Yes. Your billing system knows which signups become paying customers; your ad platforms only see trials. adtribute closes the loop with offline conversion imports and postbacks, sending paid-conversion and high-LTV signals back to Google Ads, Meta, and LinkedIn, so their bidding optimizes for recurring revenue instead of raw signups.
Which billing and product tools does adtribute integrate with?
adtribute connects to billing and subscription tools like Stripe and Chargebee, product analytics like Mixpanel and PostHog, and customer data platforms like Segment, alongside every major ad platform. Custom integrations cover anything else in your stack. See all integrations.
How long does it take to set up SaaS marketing attribution?
Most teams are live within 1 to 2 weeks, with two onboarding meetings: one to set up your integrations, billing and product connections, and tracking, and a second for the dashboard onboarding. adtribute configures first-party tracking and calibrates your attribution models, and our data team helps validate the numbers before you rely on them.
How much does SaaS marketing attribution software cost?
Pricing depends on your data volume and the scope of the dedicated data team you need. See the pricing page for details, or book a demo for a tailored quote.