# adtribute > Your tailor-made e-commerce data solution — accurate attribution, unique insights, and operationalized data with a dedicated data team by your side. adtribute is a tailor-made data solution for e-commerce brands. We combine custom-optimized tracking, accurate attribution, and unique insights with a dedicated data team that delivers it all — no one-size-fits-all tools, no DIY dashboards. ## Key Pages - [Why adtribute](https://www.adtribute.io/why-adtribute): Product overview and key differentiators - [E-Commerce Attribution Software for D2C Brands](https://www.adtribute.io/marketing-attribution-software/ecommerce): First-party tracking, custom attribution models, tailor-made dashboards, and ad-platform postbacks for D2C e-commerce brands on Shopify, WooCommerce, Shopware and other shop systems - [Pricing](https://www.adtribute.io/pricing): Plans and pricing - [Integrations](https://www.adtribute.io/platform/integrations): Supported platforms and data sources - [Customer Stories](https://www.adtribute.io/our-customers): Case studies and testimonials - [Case Studies](https://www.adtribute.io/our-customers/case-studies): In-depth customer case studies with results - [Reviews](https://www.adtribute.io/our-customers/reviews): Customer reviews and ratings - [Video Testimonials](https://www.adtribute.io/our-customers/video-testimonials): Video interviews with customers - [Book a Demo](https://www.adtribute.io/demo): Request a product demo ## Platform - [Attribution Dashboards](https://www.adtribute.io/attribution-dashboards): Real-time channel, campaign, and creative analytics - [Tracking](https://www.adtribute.io/tracking): First-party pixel with user ID and event tracking - [Custom Modeling](https://www.adtribute.io/custom-modeling): Build, test, and compare attribution models - [BI Dashboards](https://www.adtribute.io/bi-dashboards): Customizable business intelligence dashboards - [Semantic Layer](https://www.adtribute.io/semantic-layer): Unified metrics, formulas, margins and targets - [Integrations](https://www.adtribute.io/platform/integrations): Connect all your data sources - [Actions](https://www.adtribute.io/actions): Automate optimization and data sync - [adtribute MCP](https://www.adtribute.io/mcp): Connect your attribution and BI data to Claude, ChatGPT, Gemini, and any other MCP-capable AI tool. Custom reporting, deep analysis, recommendations. - [Data Team](https://www.adtribute.io/data-team): Dedicated analysts embedded in your team ## Tools Directory - [E-commerce & marketing tools](https://www.adtribute.io/directory): The full marketing + e-commerce tool catalog adtribute curates, with pricing, reviews, alternatives, and category browsing across 35+ categories. - [Machine-readable feed](https://www.adtribute.io/directory/index.json): JSON feed of every tool with categories, tags, pricing, reviews, HQ, tracking-audit results (where available) and website for agent / MCP ingestion. ## Comparisons - [Marketing tool comparisons](https://www.adtribute.io/compare): Ranked roundups of marketing tools. Facts (prices, ratings, HQ and, where available, a tracking audit) come from the tools directory. German: https://www.adtribute.io/de/compare - [Best ad launchers](https://www.adtribute.io/compare/best-ad-launchers): Ten bulk ad launchers for Meta, TikTok and other channels, ranked with criteria and verdicts. German: https://www.adtribute.io/de/compare/best-ad-launchers - [Machine-readable feed](https://www.adtribute.io/compare/index.json): JSON feed of every listed comparison with intro, criteria, ranked picks, verdicts, body and FAQs. ## Glossary - [Marketing & attribution glossary](https://www.adtribute.io/glossary): Plain-language definitions of performance-marketing, attribution, tracking, analytics, AI, and privacy concepts (CPC, ROAS, MTA, GDPR, MCP, and more). - [Machine-readable feed](https://www.adtribute.io/glossary/index.json): JSON feed of every glossary term with its short definition and categories for agent / MCP ingestion. ## Free Tools - [Tracking Checker](https://www.adtribute.io/tracking-checker): Scan any store for tracking and attribution data loss. Free, no signup. Enter a domain and get a score (0-100) plus per-tracker verdicts for ad blockers, Safari ITP, and Firefox ETP. - Machine-readable scan: `POST https://www.adtribute.io/api/tracking-check` with JSON body `{"url": "example.com"}`, or `GET https://www.adtribute.io/api/tracking-check?url=example.com`. Returns `{"result": {...}}` with `score`, per-tracker ad-blocker/storage verdicts, `checks[]`, and consent-blocking data. The response is never email-gated. Rate limit 10 scans/hour/IP; a scan takes about 30-90 seconds. - Shareable report (ungated, no signup): `https://www.adtribute.io/tracking-checker/`, e.g. https://www.adtribute.io/tracking-checker/example.com ## Data - [E-commerce Benchmarks](https://www.adtribute.io/data/benchmarks): Monthly medians from real ad spend and Shopify orders of DTC brands (CAC, MER, channel ROAS, CPM, CPC, CTR, conversion rate, AOV, retention), with CSV downloads - [E-commerce Statistics](https://www.adtribute.io/data/statistics): Official e-commerce statistics for Europe, Germany and the US from Eurostat and FRED - [Data index (JSON)](https://www.adtribute.io/data/index.json): Every published benchmark and statistic with its latest value, period, CSV download and German URL - [Average Customer Acquisition Cost (CAC) for DTC Brands](https://www.adtribute.io/data/benchmarks/blended-cac) - [Marketing Efficiency Ratio (MER) Benchmark for DTC Brands](https://www.adtribute.io/data/benchmarks/blended-mer) - [Good ROAS for Meta (Facebook) Ads: Last Touch vs First Touch](https://www.adtribute.io/data/benchmarks/meta-ads-roas) - [Good ROAS for Google Ads (Non-Brand): Last Touch vs First Touch](https://www.adtribute.io/data/benchmarks/google-ads-roas) - [Facebook (Meta) Ads CPM Benchmark for DTC Brands](https://www.adtribute.io/data/benchmarks/meta-ads-cpm) - [Facebook Ads Cost per Click (CPC) Benchmark for DTC Brands](https://www.adtribute.io/data/benchmarks/meta-ads-cpc) - [Average Facebook Ads CTR (Link Click-Through Rate) for DTC Brands](https://www.adtribute.io/data/benchmarks/meta-ads-ctr) - [Average Google Ads Cost per Click (CPC) for E-Commerce](https://www.adtribute.io/data/benchmarks/google-ads-cpc) - [Good CTR for Google Ads: E-Commerce Benchmark](https://www.adtribute.io/data/benchmarks/google-ads-ctr) - [E-Commerce Conversion Rate Benchmark: What Is a Good Conversion Rate?](https://www.adtribute.io/data/benchmarks/conversion-rate) - [Average Order Value (AOV) in E-Commerce: DTC Benchmark](https://www.adtribute.io/data/benchmarks/aov) - [New vs Returning Customers: Share of Orders from New Customers](https://www.adtribute.io/data/benchmarks/new-customer-share) - [Repeat Purchase Rate Benchmark: 90-Day Repeat Rate for DTC Brands](https://www.adtribute.io/data/benchmarks/repeat-purchase-rate) - [E-Commerce as a Percentage of US Retail Sales](https://www.adtribute.io/data/statistics/us-ecommerce-share-of-retail) - [US E-Commerce Sales Growth Rate](https://www.adtribute.io/data/statistics/us-ecommerce-sales-growth) - [Online Shoppers in the EU: Share of People Buying Online](https://www.adtribute.io/data/statistics/eu-online-shoppers) - [E-Commerce Growth in Europe: EU Online Retail Sales](https://www.adtribute.io/data/statistics/eu-online-retail-sales-growth) - [E-Commerce in Germany: Online Retail Sales Growth](https://www.adtribute.io/data/statistics/de-online-retail-sales-growth) ## Case Studies - [305 Care](https://www.adtribute.io/case-study/305-care) - [Health Routine](https://www.adtribute.io/case-study/health-routine) - [Iron Brothers](https://www.adtribute.io/case-study/iron-brothers) - [Miavola](https://www.adtribute.io/case-study/miavola) - [Momento](https://www.adtribute.io/case-study/momento) - [PURELEI](https://www.adtribute.io/case-study/purelei) - [Stoertebekker](https://www.adtribute.io/case-study/stoertebekker) ## Ad Library - [Ad Library](https://www.adtribute.io/ad-library): A curated, filterable snapshot of 6,000+ of the highest-reach Facebook & Instagram (Meta) ad examples across 31 industries, with per-ad reach (Meta-reported EU transparency data), run time, format, and demographic splits. Each industry, type, and format has its own hub with editorial analysis, winning creative frameworks, and FAQs: /ad-library/category/ (e.g. /ad-library/category/supplements), /ad-library/type/, /ad-library/format/. ## Legal - [GDPR & Compliance](https://www.adtribute.io/compliance): What we track, EU data hosting, our DPA, and the controller-processor split - [Imprint](https://www.adtribute.io/imprint): Company details, registration, and legal information - [Privacy Policy](https://www.adtribute.io/privacy-policy): Controller-role data processing across our website (Part A) and app/platform (Part B): cookies and consent, third-party services, GDPR rights, and international data transfers ## Deutsch The full site also exists as a German mirror under /de/ — every English page has a German twin at the same path prefixed with /de. Key pages: - [Startseite](https://www.adtribute.io/de): German homepage - [E-Commerce Attribution Software für D2C Brands](https://www.adtribute.io/de/marketing-attribution-software/ecommerce): First-party tracking, attribution models, and dashboards for D2C e-commerce brands, in German - [Preise](https://www.adtribute.io/de/pricing): Plans and pricing - [Warum adtribute](https://www.adtribute.io/de/why-adtribute): Product overview and key differentiators - [Data Team](https://www.adtribute.io/de/data-team): Dedicated analysts embedded in your team - [Tracking Checker](https://www.adtribute.io/de/tracking-checker): Free tracking and attribution data-loss scan - [Tools-Verzeichnis](https://www.adtribute.io/de/directory): The full marketing + e-commerce tool catalog - [Glossar](https://www.adtribute.io/de/glossary): Marketing and attribution glossary in German - [E-Commerce Benchmarks](https://www.adtribute.io/de/data/benchmarks): The monthly D2C benchmarks (CAC, ROAS, conversion rate, CPM and more) in German, same data as the English pages - [E-Commerce-Statistiken](https://www.adtribute.io/de/data/statistics): Official e-commerce statistics for Europe, Germany and the US in German - [Vergleiche](https://www.adtribute.io/de/compare): Marketing tool comparisons in German - [Blog](https://www.adtribute.io/de/blog): German-language blog posts - [DSGVO & Compliance](https://www.adtribute.io/de/compliance): What we track, EU data hosting, and our DPA - [Datenschutzerklärung](https://www.adtribute.io/de/privacy-policy): Privacy policy in German - [Impressum](https://www.adtribute.io/de/imprint): Company details and legal information